Suede & Nubuck Care
Suede forgives nothing. Treat it accordingly.
Of all leather finishes, suede is the most demanding. Water stains. Oil marks. Matted nap. Our dedicated suede care range addresses each one without compromising the delicate surface texture.
Shop Suede Care
The range
Formulated for suede and nubuck only
Complete Kit
Most popular
Suede Care Set
The complete suede routine in one kit — brush, eraser and cleaner spray. Everything you need to clean, restore nap, and protect suede and nubuck footwear from daily wear.
Used together, these three tools address every suede issue — from fresh stains to flattened nap to moisture damage.
Protection
Suede Protector Spray
Creates an invisible barrier against water, stains and everyday dirt. Apply before the first wear — prevention is always more effective than restoration.
Maintenance
Suede Brush
Restores nap direction and lifts dry surface dirt gently after every wear. The single most important daily habit for keeping suede consistently clean.
The suede care guide
Three steps that keep suede looking new
Step 01
Protect before first wear
Apply suede protector to new shoes before they ever touch a pavement. Water beads off, stains don't set — it changes everything.
Step 02
Brush after every wear
Use the suede brush in one direction to lift the nap and remove surface dust before it settles permanently into the fibres.
Step 03
Treat stains immediately
A fresh stain is ten times easier to remove than a dried one. Act within the first hour wherever possible.
The golden rules of suede
What every suede owner needs to know
Never use water on a water stain
Water spreads tannins and leaves tide marks. Use a dry brush first — always.
Always brush in one direction
Work the nap consistently in a single direction to lift dirt without matting the fibres.
Store with cedar trees inserted
Cedar absorbs overnight moisture that would otherwise stiffen suede and crack it at the creases.
Re-protect seasonally
Protector spray degrades with wear. Re-apply at the start of autumn and after heavy rain.
Never dry near direct heat
Radiators and sunlight stiffen suede permanently. Air dry at room temperature with cedar trees inserted.
Act fast — always
The difference between a stain that lifts and one that doesn't is usually measured in minutes.
Why suede needs specialist care
Suede is not forgiving. But it is worth it.
The nap is permanent once crushed
Unlike smooth leather, suede's texture cannot be restored once the nap is permanently flattened — prevention is everything.
Standard leather products damage suede
Conditioners and polishes for smooth leather will stain and mat suede permanently. Always use suede-specific products.
Moisture is the primary enemy
Even light rain leaves permanent tide marks on unprotected suede. One application of protector spray prevents this entirely.
